The Arrival of Spring, Tourists' Influx, and Our Responsibilities

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By: Khawaja Kabir Ahmed

With the arrival of spring, the breathtaking scenery of various regions of Jammu and Kashmir comes to life. In particular, the beautiful valleys, stunning lakes, and lush green mountains of Pakistan-administered Jammu and Kashmir become a center of attraction for tourists. Every year, thousands of local and foreign tourists visit these areas to witness nature’s beauty and spend time in a peaceful environment. As local residents, it is our responsibility to welcome these tourists with kindness and hospitality.

Jammu and Kashmir is a region renowned worldwide for its hospitality and traditions. Our culture teaches us to respect guests and ensure their comfort. Foreign tourists play a crucial role in boosting our economy and developing the tourism sector. Therefore, it is essential to treat them with politeness and extend any help they may need. If a tourist is unfamiliar with the routes or faces any difficulty, we should assist them and make their journey easier.

For tourism to thrive, it is necessary to ensure that tourists do not encounter any difficulties or obstacles. The influx of tourists greatly benefits the local economy. Hotels, restaurants, transportation services, and other business activities flourish due to tourist visits. However, at times, business owners tend to raise prices excessively in pursuit of higher profits, which can create a negative experience for tourists. We must maintain fair pricing so that tourists receive quality services and feel encouraged to return.

Pakistan-administered Jammu and Kashmir is home to numerous breathtaking tourist destinations that attract thousands of visitors every year. These include Ganga Choti, Lasdanna, Toli Pir, Banjosa Lake, Neelum Valley, and Pir Chinasi. Each of these locations is rich in natural beauty, offering tourists an unforgettable experience. From the towering peaks of Ganga Choti that provide stunning valley views to the crystal-clear waters of Banjosa Lake, where boating is a delightful activity, every spot has its own charm. The lush green landscapes of Toli Pir and Lasdanna captivate nature lovers with their serene beauty.

Providing a pleasant experience to tourists is not just about financial gain but also about enhancing the reputation and positive image of our region. If tourists leave with good memories, they will share their experiences in their home countries, promoting the beauty and hospitality of Jammu and Kashmir. This will enhance our international standing and attract more tourists in the future.

Furthermore, tourism is not just a means of economic benefit; it also serves as a platform for cultural exchange and the strengthening of international relations. When foreign tourists learn about our customs, traditions, and way of life, it fosters mutual understanding and harmony between nations. Therefore, it is our duty to showcase our culture and traditions in the best possible manner and provide tourists with a positive experience.

Additionally, it is vital to maintain cleanliness at tourist spots and protect the natural environment. Tourists should be mindful of keeping these areas clean and adhering to local laws and regulations. At the same time, local residents must ensure that natural resources are not exploited irresponsibly. The government should also take steps to promote tourism by providing better infrastructure, high-quality hotels, and enhanced security at tourist destinations.

If we treat tourists with respect, care for them, and uphold our cultural traditions, it will not only benefit our economy but also help establish our region as an attractive tourist destination on the global stage. The growth of tourism will create new employment opportunities and further enhance the reputation of Jammu and Kashmir’s breathtaking landscapes and warm hospitality worldwide.